A lot Awaited Rihanna X Puma collab is returning

2023 is Rihanna’s 12 months. 

Following her phenomenal Tremendous Bowl efficiency which left individuals shocked, Riri has served us with one more reward. All it took was one refined submit to get everybody overestimated. 


After half a decade, the wait is lastly over! Rihanna’s brandy Fenty will reunite with Puma once more to provide attire that aligns with the themes of each corporations. 

So what makes this collaboration so particular?

Rihanna has all the time been a vogue icon, even earlier than the founding of her personal vogue model she was collaborating with different labels. One of the notable collabs was the one with Puma. 

The bond between the Musician Billionaire and the Sports activities big stands 10 years previous at the moment. In 2014, she was introduced the inventive director for Puma which was her first mark within the Style world. 

Throughout her tenure because the director she launched a line of sneakers in collaboration with the model which offered out in minutes. Alongside this, she additionally hosted quite a few vogue exhibits at vogue weeks together with Puma, majorly on the New York Style Week. The partnership was paused in 2017 as a result of Rihanna pursuing just a few different ventures…

Her very personal model Fenty

Rihanna has made a mark for herself in additional than simply the music business. Aside from giving the world probably the most iconic songs until date, she delved into the Magnificence and Style business the place she discovered insane success. 

Normally, movie star/influencer related beauty merchandise are confronted with criticism. The reason for that is often the allegation of ventures being taken on for financial achieve at the price of compromised high quality. Nonetheless, the ‘Diamonds’ singer was an exception. 

Rihanna launched her model Fenty Magnificence in 2017, and her vogue model Fenty Style in 2019, each of which went on to achieve insane success within the years to come back. Her model embodies inclusivity with the slogan ‘Fenty for all’, which is a serious cause for its recognition among the many widespread public as effectively.

Glimpses at among the previous Fenty X Puma items 

2016 (fall)

The debut assortment screamed danger taker. The outfits had been an unpredictable mixture of biker jackets, excessive boots, darker undertones and a superb style of revolt.  

The gathering was described as what could be the ‘Addams household’s outfit of alternative for the fitness center’ by Rihanna backstage. 

The outfits had been leaning extra in the direction of disruptive streetwear which dominated 2016 than athleisure.

The sneakers had been probably the most enticing components of most outfits for her followers, with the Creepers changing into an immediate cult favourite. 

2017 Spring RTW

Rihanna has reminisced about her rebellious faculty days in previous interviews however this one vogue present was the place she embodied it within the garments. The setting was a sublime library(Richelieu-Louvois)

The theme to the Mogul remained revolt however with the added spice of a school setting. Fashions jumped over tables and emerged from lockers. Outsized and dishevelled clothes was in vogue, the hoodies, sweatshirts, retro waistbands and button down observe pants had been amongst the numerous components that made the outfit the proper designer athleisure.

Fenty’s general tomboyish themed outfits align completely effectively with Puma’s motive to provide high quality athleisure which might be why the manufacturers have been in a position to maintain such a long-lasting relationship, we are able to’t wait to see what taste of modern  mutiny does this collab deliver to the fitness center this 12 months.